Present: Jon, Sarah, Janet C, Sue. Apologies from Jenny and Emily
Janet C had kindly done some preparation. She introduced the evening by outlining the difference between Marketing, Advertising and Publicity. Publicity is: how we get our information out to the public.
1) On-line: internet-based platforms
2) Off-line: print; word of mouth; speakers etc.
What are we doing at the moment?:
On-line: Our website; national website; event/community listings; Twitter; Facebook; e-news; Google group
Off-line: Leaflets; Flyers; Posters for particular events; press entries; speakers to groups; radio appearance(?); information stalls – Picnic in the Park, local fetes, market stall, Mela, inter-cultural events etc; word of mouth.
This meeting concentrated on on-line issues: (I tried to capture key points and decisions. I was not able to follow the detail)
a) Ensure we get contact details from people at any events:- email address etc. We should have the Transition logo on any sign-up sheet and a note that we would only use the contact details to inform about Transition events, and for no other purpose. Follow up with email to those people. Action: all
b) Produce regular e-newsletter with events. See next paragraph.
c) Create mail-chimp. This item took most of discussion time. The big advantage is that it(i) gathers everything together, (ii) only contains newsletter and information about activities; as Sarah put it, it’s aimed at customers not organisers. (so the difference between this and the website for instance, is that the website contains notes of meetings which have happened), (iii) it is known if people have opened it, and if they have followed through links to other things. Action: Sarah and Janet to get together to do (I presume if people at forthcoming meeting on 19 Feb agree? – Sue)
d) Create a gallery of photos to put on website: Complications – different systems may make this difficult; we need permission from people to put on; safeguarding issues, copyright issues. Advantages: we could build up a bank for use in grant applications. Action; None decided.
a) Leaflet: felt to be too “wordy”. Action: Janet to take to “re-jig” (and, presumably, do as draft pending further discussion – Sue)
b) How to respond to any requests for more information which may come through off-line publicity? Suggestion: purchase phone with sim-card and have rota to hold to respond to calls. There was no time to discuss further
c) Action: arrange further Publicity Meeting to concentrate on off-line ideas. No decision taken as to who was going to organise this! (Sue will do this if someone reminds her)
Notes by Sue Meredith Velado